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FRESH WEB LAUNCH
04-25-2010
Included in an effort to refine our brand and increase product recognition, ORF’s in-house creative has launched a new website intended to visually reinforce our mission and creatively feature our unique product-line. We have accomplished this objective with the use of a vibrant, warm color palette, suggestive graphic details and highlight messages—all celebrating off-road and culinary adventure.

BEHIND THE DESIGN
OUR BRAND
Our brand communicates passion while celebrating authentic love for adventure and fiery foods. This love is creatively reinforced with deliberate choice in color, ingredients, materials, graphic details and continuity among all product and design deliverables.

DESIGN ELEMENTS
Color Palette
Vibrant warm tones convey the product’s eruption of spicy flavor and connection to physical passion. The neutral black also carries warm attributes while providing high contrast and easy to read type.

Brown Tones
Brown background shades reinforce the all-natural product line and provide that earthy feel of off-road terrain.

Knobby Edging
Knobby edging embraces ORF’s love affair with mountain biking by creating shapes suggestive of side-knobs on a mountain tire.